SEO is more than just ranking a website. It’s more about what we like to call Search Experience Optimization -which is all about the end user experience. It’s more than increasing qualified traffic to your website and getting more leads to engage with your site – and ultimately your business. You want people to have a great experience start to finish.
The competition for the top spots in those Google searches is huge and the traffic could be better qualified. Your clients are searching for all sorts of phrases; the key is identifying how to bring you the most CONVERSIONS, not the most traffic. You might be better off targeting a more specific keyword, or optimizing your content to convert more clients already coming to your website.
There’s no one-size-fits-all approach to SEO. SEO is a multi-faceted and highly complex puzzle that takes time to put together properly. When we have a conversation with you, we’ll recommend an effective approach that’s affordable but still gives you the business momentum you’re after.