Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer’s block hurts their ad-creating process.
Though the value of Yelp’s shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by its 22 percent growth in mobile monthly visitors.
Starting today, Google AdWords advertisers can run search app install campaigns to capture people’s attention as they search for apps in Google Play.
Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate.
Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity.
Google effectively kills off the Google+ social network in everything but the name.
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
Google is pulling its unofficial Autocomplete API from August 10, 2015 due to it not providing a meaningful user benefit.
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance.
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account’s performance and metrics.