To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
Some PPC agencies will promise the world or be very secretive about their strategies – these things may not be deal-breakers, but they should raise red flags as you try to find the right agency.
The recent Google+ announcements about YouTube and photos have many wondering if Google is finally throwing in the social towel.
Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don’t carry the same risk of penalty or the stigma of “link building.”
The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.
Google is updating its Translate app again to let you instantly understand bar menus in 27 languages.
Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you’re hoping for.