Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don’t affect ranking – however, there’s a strong possibility that could change in the future.
Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next Penguin update.
Industry experts say Alphabet, which separates the profitable parts of Google’s business, highlights the company’s weaknesses but may also be good for branding and product development.
Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization.
Negative SEO, such as spamming competitors, can be devastating to your site. As a result, monitoring your link profile is an essential part of keeping a website healthy.
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries.
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.
Because there’s so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s.
Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year.
Searchmetrics’ recent report about Google’s ranking factors falls in with this columnist’s “5 R’s” SEO summary, and demonstrates the growing focus on content over keywords.