Despite what John Mueller said in a recent Google Hangout – that mobile-only sites are good enough and won’t hurt rankings – industry experts aren’t sure that we’re quite there yet.
Williams-Sonoma illustrates that being an enterprise brand isn’t enough to rank. To get links still calls for strategy, quality, brand equity, integration, and campaign scaling.
While content is certainly important, it’s certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important.
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways search marketers can cope with that discrepancy.
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year.
Industry experts see Google’s search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention.
As singular keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender, location, device and household income.
According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don’t make the same mistakes.
Working on improving its advertising opportunities and product offerings, Yandex will be a necessity if Google is ultimately forced out of Russia.
Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics.