The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers.
Google is following Bing and Yahoo in testing video ads in its search results. Though it’s behind the competition, will its YouTube ownership and analytics offerings help it pull ahead?
Every search marketer should do some keyword maintenance from time to time. Separating your superstars, and using Google’s Keyword Planner and Search Query Report are good places to start.
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant’s dominance and becoming its most formidable competitor in yet another area.
There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition – for brands, no matter their industry and offerings.
Though good PR is valuable to any client, it doesn’t necessarily include links. When that’s the case, here are 14 things to focus on for maximizing the benefits of coverage.
Though Pinterest isn’t a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be a big player in the mobile search space.
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for.
The simplicity, chart customization, and use of formula columns makes Google’s DoubleClick Executive Reports a valuable tool for account management for all levels of a business.
Links on Google’s mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance.