Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
Learning from larger advertisers and monitoring threats in competitors’ landing pages are just two benefits of using PPC spying tools to monitor to competition’s sales funnels.
Google research says yes, counting the ad format among negative ranking factors. However, Yelp’s CEO – and industry experts – remains skeptical of the company’s reasoning.
When it comes to online reputation management, the best defense is a good offense. Paying attention to Google Alerts and registering with the SBA are just two proactive “defensive” measures.
Amazon has implemented its own site-specific digital advertising search tool – Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program’s capabilities.
For markets in Asia Pacific, Google’s move to restructure itself under Alphabet will give products more autonomy to expand in the region.
Most people don’t think about their online reputation until it’s too late. Here are some tips for damage control – and making sure you’re not in a position to need them in the first place.
Six months after the deal giving Twitter access to Google’s “firehose” of data generated by Tweets, Tweets have started to appear in search results.
The U.K.’s data privacy watchdog has ordered Google to remove search links to news articles about Right to be Forgotten link removals.
This fall, Bing will become the first search engine to publicly share its knowledge graph, helping developers improve their apps by allowing people to search without leaving them.