In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch’s columnists.
Valuable doesn’t necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them.
Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in greater automation.
Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating your process are a few ways to make the process less overwhelming.
Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is the social media giant trying to do too much and spending lots of money doing it?
Google says the European Commission’s antitrust charges are “wrong as a matter of fact, law, and economics.”
Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition – and lower CPC – is definitely a factor.
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.
Social media can be just as effective for getting links as time-wasting. By finding and becoming part of webmasters’ communities, you can make social an integral part of your link building strategy.
Google’s recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will this impact your local strategy?