As Amazon Product Ads are soon discontinued, Text Ads will be introduced to take their place. How will the successor compare to the original?
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more convenient user experience.
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites.
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM campaigns.
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company has nailed the logo redesign on several levels.
Today, Allrecipes.com unveils its redesigned site, which has become a search-influenced social network focused on connecting users based on their cooking and eating habits.
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals.
Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit optimization.
Like many of its industry counterparts, Google is eliminating Flash-enabled ads on Chrome.