Recent upgrades to Google AdWords allows the platform to generate multi-channel advertising campaigns with ease. This discusses how these optimizations can benefit digital marketers.
This explains the functionality of the upcoming ad extensions for Bing Ads. How will the launch of these features influence your cross-device PPC marketing campaign strategy?
For a successful PPC strategy that regularly transforms clicks into conversions, consider this 13 point checklist to help improve the layout and design of your landing pages.
For quality site paths that will attract the attention search engines and ultimately drive user traffic, here are some suggestions to make your site more accessible for crawling.
Here’s how Google AdWord’s new ad extension, structured snippets, can optimize your advertising campaign by driving traffic, boosting CTR, and increasing conversion rates.
What is in a domain name? Rather than using one of its many top level domain options, Google took a different approach by making a new address for Alphabet Inc. – ABC.XYZ.
This explains the concept of conquesting and how it can benefit digital marketing strategy. Beat the competition to the punch by purchasing all keywords that pertain to their brand.
Marriott’s director of global search points out that while many struggle with “the cross-device enigma,” search marketers have an advantage, already knowing what people are looking for.
Learn how to set up a click-to-call campaign in Google AdWords, and also understand the pros and cons of using a call-only focused strategy.
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising campaigns.