Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did search perform and what’s next for the channel?
Many customers are using social media more than ever before and the challenge doesn’t stop at marketing.
Publishers used James Bond’s latest adventure Spectre for their own content marketing efforts. Here’s how they performed.
Back in 2003 Google bought a company called Urchin Software, and subsequently launched the first free, commercial-grade analytics platform. How time flies!
The battle for leads, customers and revenue through PPC advertising is fierce and it’s getting harder and harder to differentiate yourself.
Warning: contains unfettered references to Star Wars, but happily no Force Awakens spoilers.
In which we take a look at the experience of searching for a product, testing the relevancy and helpfulness of its PPC ad, the subsequent landing page and clicking-through to purchase an item, all from a customer’s point of view.
While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, others have proven otherwise.
While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, pioneers in the space have proven otherwise.