There’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the extra mile to make an impression.
DuckDuckGo doesn’t collect user data, which appeals to people as ad blockers grow. But the search engine’s founder knows it’ll take more than privacy to lure people from Google.
I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO.
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be someone trying to ruin your plans for total SERP domination
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social?
So what have we got going on in 2016? More of the same, some innovative new techniques, and one or two surprises, and a whole bunch of things that should have been jettisoned by now.
One business took a pretty interesting approach to this year’s Black Friday shopping extravaganza, and it might just signal a big shift in the way that businesses interact with and market to their customers.
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying for traffic that you’d otherwise get for free?
This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug.
Case study: how AllSaints boosted acquisition and conversion using ‘full funnel’ programmatic advertising
The retailer has seen positive results from its retargeting campaigns using programmatic, but earlier this year AllSaints decided to trial the use of programmatic across the entire purchase funnel, not just the lower end.