With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for shoppers’ attention across more devices and channels then ever before.
Christmas is a time for sharing – at least that’s what the social media teams of some of the country’s biggest retailers want you to think.
It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of this is to protect it from vulnerability.
In which we take a look at the experience of searching for a product, looking at a brand’s paid search ad for the item and its subsequent landing page, all from a customer’s point of view.
I doubt that many brands spend much time thinking about data health. It’s not the sexiest topic in our industry, and its importance is vastly underestimated.
In February 2015, two co-founders and I launched Phrasee – a subject line optimisation company – and little did we know we were embarking the wildest ride of our lives.
This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner.
You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead to a ranking decrease.
With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated tracking codes and libraries, you’re going to miss out.
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google, we can assume it has a lot of click data to play around with on page one but much less after that point.