Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami.
Do you own a small business? If so, you’ve likely been told by a marketer, a customer or even a relative that you need a presence on whatever social media site is flavor-of-the-month.
In this post I’ll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation of evergreen content can reward the extra effort required.
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.”
The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be a ‘read more’ button, and that none of this has been finalised so it might never happen… But it probably will.
I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that they’re not very responsive at all, with retailers among the worst offenders.
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four easy resolutions that you should not have trouble keeping.
User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online journey as fulfilling as possible.
If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least one step further.